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You are here: Home // Winners // 2013 // Nominations 2013 //
Sales packaging



ABSOLUTE UNIQUE is a daring concept of just under four million uniquely designed and individually decorated bottles. Each bottle of this vibrant and visually eye-catching collection has a different colour and pattern coating and its own label number. The application of 22 coating colours represented a huge technical challenge. The design specifications – the individual design of each bottle by specially set machine is the novelty here.
Particularly commendable is the promotional individualization, away from standard decoration, of artistically sophisticated implementation of the design.

Submitter: Ardagh MP West France SAS
Designer / developer: Family Business
Manufacturer: Ardagh Group
User: The Absolut Company

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Sales packaging, Beverages, Winner