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You are here: Home // Winners // 2013 // Nominations 2013 //
Display and promotional packaging

Caro & Coffee

Caro & Coffee

The display is meant to support the re-introduction of Caro & Coffee commercially. The shopper has a clear view of three sides and access to the product. In the colour of the base, the display represents the brand excellently. Due to its unusual shape, it is an eye-catcher at the point of sale. The display combines an attractive impression with an emotionally appealing and yet concise presentation of goods and thus tempts the shopper to purchase. Since it is already filled on arrival at retail, the handling cost for the retail is low. The entire display is a one-material solution made of corrugated cardboard and can be disposed of as waste paper recycling system so simple. Due to the appealing product presentation, the coffee theme is consistent and well presented.

Submitter: DS Smith Packaging Germany Stiftung & Co. KG
Designer / developer: DS Smith Packaging Stiftung & Co. KG, Germany, Ralf Weber (DC Fulda)
Manufacturer: DS Smith Packaging Germany Stiftung & Co. KG, Fulda / Hanau
User: Nestlé Coffee & Chocolates Ltd.

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Display and promotional packaging