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You are here: Home // Winners // 2013 // Nominations 2013 //
Young talent



Lilium – the new type of air freshener. Lilium is an innovative concept in which the packaging and the product itself is a simple, stylish bag-in-box alternative. The user can activate the product by simply opening the carton and inserting the stick into the tubular pouch inside the structure. Thus Lilium, with its organic and floral design elements constitutes a decorative element that integrates perfectly into any modern living space. Despite its unusual shape, the folding box is manufactured on conventional machines. For this, a new type of base construction has been developed which enables the production of a hexagonal box, with an outward bulging form. The striking design in both closed and open states, as well as the excellent implementation of the fragrance concept in two-and three-dimensional design are compelling.

Submitter: Stuttgart Media University
Designer / developer: Patrick Dröden, Andreas Padilla, Jana summer

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Young talent, Winner